The March 2026 update by Google appears to have promoted AI Overviews to nearly all commercial queries and my click-through has simply plummeted. I am attempting to shift to Search Everywhere Optimization (AEO) to ensure that my brand is at least mentioned in the summary. Marketers of community techzeel: do you continue to report on clicks or is your whole reporting shift to brand impressions in the AI answers?
The March 2026 update by Google appears to have promoted AI Overviews to nearly all commercial queries and my click-through has simply plummeted. I am attempting to shift to Search Everywhere Optimization (AEO) to ensure that my brand is at least mentioned in the summary. Marketers of community techzeel: do you continue to report on clicks or is your whole reporting shift to brand impressions in the AI answers?
